How SEO Agencies Can Save Your Website From Google Algorithm Update 2018

If you noticed a shift in your organic search rankings on Google over the past week, then know that you are not alone. Many websites reported significant changes in their organic rankings, and while some of them were good, some were quite negative too. Google has confirmed the reason for these changes; a core algorithm update to Google’s search engine.

After speculation around the internet arose regarding why these changes have been seen in the organic rankings of some sites, Google announced on March 12th – a tuesday – that they had made a Google Search Ranking Algorithm Update: The Maccabees Update . Via Twitter, Google shared some broad details of this update.

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused on specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.”

– Danny Sullivan, Google Search Liaison

While some sites will notice gains in their organic ranking results, other sites will notice some significant drops. This has become customary with any change or update that is done by Google. Sometimes these shifts in organic rankings are more dramatic than others, and it still appears to be too early to determine how big of a change this update has caused. Google has not revealed much information regarding this core algorithm update, or how to “fix” your site’s rankings if they dropped due to these changes.

So let us discuss this update to know how these SEO services by SEO agencies can save your particular website from this Google Search algorithm update.

What Does a Google Algorithm Update Mean?

Google makes various updates to different features of their core algorithm. However, this time, they have updated the actual foundation – the core of their algorithm itself. As such, many different websites will be affected by the changes, even if the updates in the past did not affect their ranking previously.

Why is Google making such algorithm changes?

All the changes to Google’s SEO algorithm are implemented to improve search engine results. This one is explicitly believed to help understand user intent and understand the content as well. They believed that they are updating their search engines to provide different results based on “intent.”

How do you find out whether your domain is affected or not?

The first question many of you will have is whether or not your websites are affected by this significant Google Update. As of right now, websites that are content-heavy have seen a definite effect since the new algorithm changes. On the contrary, sites with little content have seen an adverse effect. We recommend making sure each page you publish (that is indexed by Google) should have at least a minimum of 500 words.

In 2017, Google also made tons of updates to their algorithm, and few of them were major.

Now a major question arises: how can SEO agencies save your website from this update?

SEO services are crucial for any business website that aims to create a strong foothold in the online world. An absence of search engine optimisation strategies in place will make it difficult for any company to effectively increase online traffic and have the requisite edge over the competitors. A digital marketing agency can offer best SEO services to clients and make it easier for them to achieve the business goals that they have for a given period. An experienced SEO service provider can take into consideration of the specific needs of the client and come up with target-oriented SEO methods that will help in increasing site traffic.

A digital marketing company that has an open and flexible approach to the task of online marketing can always deliver the best results to clients that in turn improve their online position. Apart from the standard on-page and off-page SEO techniques that can improve the website’s rank in the search engine result pages, an internet marketing agency can also provide various other services that can help the company promote its brand name to prospective customers. These include SMO/SMM services, PPC services, and email marketing services.

With the rise in the use of social media websites, it is now essential for business companies to invest in the right kind of social media management, as it can help them create a secure connection with their target consumers. An SMO Expert can not only create well-developed social media profile pages that boost their business prospects, but also link such profile pages to the main website page so that prospective customers can easily be in touch with them. Apart from social media marketing, PPC marketing or pay-per-click marketing has also become extremely vital these days as it offers sure-shot ways of boosting overall site traffic. A PPC service provider can make use of the best keywords and create PPC ads that encourage maximum people to click on them.

For an online marketing campaign, it is necessary to choose a digital marketing firm that can provide top-notch marketing expertise for any business requirement. A reputable SEO company in India with extensive experience in different marketing techniques can naturally offer some of the most reliable services to their customers. Due to this reason, there is always a great demand for an SEO expert in India that can assure maximum site traffic for all its clients.


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