Before you bat your eye, there’s a new strategy in the market and it’s highly likely that you may lose track. With the constantly evolving SEO tactics, it can be difficult to keep up. But, something that’s constant is finding you via a search engine.
But, it gets overwhelming to keep track of the changes in SEO tactics, because Google keeps updating its algorithms several times a year. It can be confusing to decide what should be your major focus.
Fortunately, we have compiled some of the most significant stats that can hugely help you with your digital marketing plans ahead. Out of all the search engines, Google is the main source of web traffic and potential leads.
So, let us check out the latest SEO statistics that can help you stay ahead in the online marketing game.
- Desktop Search Traffic
Google reported to be the main source of the desktop search traffic in 2017 with more than 79% traffic recorded via desktop searches, compared to Bing which was at 7.27%, Baidu at 6.55%, and Yahoo at 5.06%.
While ranking high on Yahoo or Bing is good, but those who rank on Google have the highest possibility of getting the maximum business. You can use the Google search console web service for free to check how you are gaining the traffic to your blog or website via Google searches. This will help you to identify the pros and cons of your content.
- Searches Per Second
The search giant, Google records more than 63,000 searches per second. This is especially beneficial for those who want to be in control of the purchasing procedure and want to avoid being heavily marketed.
If you are positioned well on Google, your customers will automatically be able to do their own research. This works for you because many online visitors are looking for what you have to offer. Given that customers are mostly found searching on Google, you would need a strong SEO focus on any strategy of digital marketing.
- Number of Words in a Search
Yes, this matters, because 50% of the online searches are made of four words or more. Online visitors usually do not search for the simple terms, but they are rather looking for certain requirements and so, their queries are longer. 50% of these search terms are four words and longer and so, we call these “long-tail keywords”. With each search query, they look for different content.
Most of the Google Searches generate from mobile devices as opposed to computer devices in around 10 countries and that includes U.S. and Japan. This denotes how fast world is going mobile and that we need to optimize our websites accordingly to stay in the race. Your website should be mobile-friendly and of the optimum size as per the device, instead of a fixed size because this will help the website to be responsive.
- Link Building and High-Quality Content Important to Rank on Google
There is a major focus on the quality of the content and if there’s link building to be able to secure a good rank in Google search. This stat was present by the Google search quality senior strategist, Andrey Lippatsev and although this statistic belongs to 2016, this is still relevant and will be for a long time.
Content quality has been the major driving factor for acquiring more traffic, consistently. Hence, it’s important to focus on the quality and not the quantity because this trend appears to stay the same for some time in the future.
- Length of the Content Matters
Yes, content that’s longer in length usually wins the first-page result on Google, and according to the studies, the average words of such contents are 1890 words. These are informative articles with lots of details about the product and that offers some valuable information to the readers.
Given that most of the search queries are long and visitors are looking for specific content, it would be smarter to offer them all the details on that specific topic. But again, quality should be a priority than quantity.
- Shares and Links
That being said, according to studies conducted by Moz and BuzzSumo on more than 1 million articles in 2015 shows that lengthy content with over 1000 words garners more shares and links as opposed to the smaller contents. This a crucial factor that’s trending these days making the longer articles more useful as they attract more attention.
- Major Digital Strategy – Focus on SEO (also of your competition)
Majority of the online marketers are seeing SEO as something that’s getting more effective, of which 82% feel that the effectiveness is growing, while 42% of the same group feel that the effectiveness is gaining traction greatly.
Companies are getting more efficient in SEO tactics making the digital marketing field to get more developed. At the same time, do not forget that your competitions are also getting stronger in SEO, so make sure that you improve your SEO efficiency since it’s the biggest factors in digital marketing strategies in 2018.
Do you know how the old blog posts can get you more traffic? All you need to do is to update the old blog posts with new contents and images and republish them on your website. This will fetch you an increased organic traffic by 111%.
You can either update the content or increase the length. If you’ve got a powerful baseline and you ranked well-using keywords with the same articles, updating your content could be the smartest strategy for 2018.
- Increase in Local SEO Searches
If your business is limited to your local area and offers only a few services, Google’s “near me” searches can help you immensely. These are local SEO tactics and have grown by tow times over the past few years. These tactics are more significant for small businesses that are not into blogging or developing loads of content. All you need to ensure is that your site is in the proper registers and all your latest details are updated.